flightlines is the owner-managed agency for corporate and marketing communications. We have a passion for technology companies and lay our focus on the aerospace industry.
As an editorial team, we combine technical expertise and aviation experience with a creative skill set that covers the entire range of journalistic styles and media. We always find the right words for our customers, no matter what they need. With a high degree of consulting skill and an in-depth understanding of the processes taking place in both small and global companies and their departments, we work together to find durable solutions for even complex projects and applications.
We have proved ourselves as a reliable partner for companies and organizations as well as in direct and cross-project collaboration with other agencies. Our customers particularly value our pronounced service orientation and flexibility.
The agency was founded in 2006 by the two experienced aviation journalists and technology editors Christopher Hess and Heinrich Hemker.
We are flightlines:
Editor-in-chief, Senior Editing
As a former military pilot and airline pilot, it is in my nature to always focus on the big picture. After ending my active flying career, I remained true to aviation and have been lending wings to words ever since. Thanks to my well-founded journalistic education, I serve as the agency’s editor-in-chief and am responsible for editing the entire range of texts and styles for corporate and marketing communication. With a confident eye, a feel for what organizations need and a high level of consulting skill, I can control creative processes in particular and provide valuable corrective input if necessary. My goal is always the best possible result – which is why I value input from all parties involved.
I enjoy learning new things. That’s why my hobbies are more like projects – and range from sailing and kites to playing golf or building golf clubs.
Editor Technology, Certified Translator
Technology is my area of expertise. With a background in mechanical engineering and translation sciences, I began my career as a specialist editor for an aerospace magazine. My strength is gearing presentation toward a specific target group – be it the public or different company levels.
My versatile experience (motor vehicles, chemistry, and aviation) allows for safe classification of technologies and structuring of topics. My understanding of systems, technologies and processes quickly creates trust among managers, engineers and mechanics and facilitates communication in the editorial department.
Technology also fascinates me in my spare time, where I like to design and manufacture constructions in my own workshop.
We’ll get you there!
Some typical examples of how we accomplish projects for our customers.
An international company would like to present itself in a trade magazine and needs help producing an appropriate article on a specific technology topic.
To get a comprehensive overview of the subject, we do thorough research that also covers all relevant areas and contact persons within the company as well as its industry background. We then write the text, taking into account the current state of developments as well as new technologies and innovations in the subject area. At the same time, we describe how the customer’s topic and company relate to the technical and economic environment. Coordinating the content, proofreading and having the technical article translated into the target language – usually English in the field of aviation – is also the responsibility of flightlines.
The customer receives a technically well-founded, comprehensive and current article that can be used to optimally present the company in a trade magazine, a yearbook or a comparable publication.
Internal technical information
A technology group wants to practice an open error management culture. In a regular publication, it informs employees of errors or accidents that have occurred and shows them how similar situations can be avoided in the future – at all locations in the global corporate network.
Together with the customer’s quality management team, we designed and developed an internal technical information system. Among other things, we created and systematized model cases and defined an optimal structure. In addition to a detailed technical description of the case, the “lessons learned” are a core element of the editorial work. As security-certified, external employees, it goes without saying that we treat these highly critical and security-relevant issues confidentially. Flightlines’ services include close coordination of all topics with the customer and translation into English.
The internal technical information is published four times a year in both German and English as part of the customer’s quality management to avoid errors. Case descriptions are used to highlight errors that have occurred and derive recommendations for action for the daily work of the employees – an essential element of quality improvement in the safety-critical area of aviation.
The product pages on the website of an international company with several business divisions and an extensive portfolio have grown uncontrollably over the years and are supposed to receive a new structure.
The first step is to take stock and analyze the structure of the website as well as its content and links. The core question is: What information are website visitors looking for and how easily can they find it in the website’s current state?
After looking at the website through the customer’s eyes, we developed a new, uniform structure for the product areas. In consultation with the company’s specialist departments, this new structure was filled with revised or newly researched technical and editorial content in accordance with newly developed standards for product subpages and other information pages. We have also taken over the technical implementation via the company-specific content management system.
The new, uniform website is much clearer and provides easier and faster access to the desired information about the company. Navigation through the website is self-explanatory, and the company is able to present its products and services optimally.
An international aviation group wants to regularly inform its customers and business partners about current developments as well as new products and services with a high-quality customer magazine.
We take care of the customer magazine’s design and complete editorial production. All news, reports and interviews are researched, written and coordinated with the relevant departments within the company. In doing so, we keep an eye on current developments within the aviation group and the industry. We manage the magazine’s translation into English and coordinate the graphics and layout with a partner agency. After careful proofreading, we accompany every issue through to its print approval and, as editors-in-chief, are responsible for the entire implementation – from initial planning of the topics to the finished magazine.
The English-language customer magazine of the aviation group is published six times a year. It contains credible, journalistically prepared and easily understandable articles on industry-relevant topics and news in the company.
An air carrier regularly issues press releases on new products, contracts and other developments and needs help preparing them.
We independently research the topics for the press releases and are in contact with Corporate Communications as well as the responsible departments and contact persons at the aviation company. Based on the information gathered, we write the texts for the press releases, carefully considering the special requirements and typical wording of the customer. After coordination and approval, the press releases are proofread and, if necessary, translated into English.
We provide professional, ready-to-send press releases prepared according to the client’s standards for distribution to journalists of the specialist and daily press as well as for publication on the company’s website and intranet.
A company wants to advertise a new product to the market at a trade fair and via various media.
We research the exact technical details of the new product and then create various texts for distribution via a variety of communication channels:
- Press release for trade and daily media
- Product data sheet to provide information to potential customers
- Advertisement for publication in specialist media
- Product page integrated into the company’s website
- Teaser text for a customer mailing campaign
- Article in the company’s customer magazine including an interview with the designer of the new product
The publications are harmonized with each other and optimally adapted to each medium.
Media support for the new product’s market launch was realized through a technically sound and finely tuned presentation in various media and via different distribution channels.
A technology groups wants to keep its customers up to date with the latest developments through regular e-mails and needs support for the entire implementation process.
We create and publish a regular newsletter for our customers. This includes designing the newsletter, researching the topics, checking background information and the landing pages on the company’s website, writing the teaser texts and selecting the images.
Using a powerful e-mail marketing tool, we create the newsletter and coordinate the content and layout with the customer. We are also responsible for final checking, proofreading and sending. In addition, we provide our customers with advice on the content and the visual and technical development of the newsletter.
Our professionally created and distributed newsletter informs customers about current topics and new products. The customer can focus on defining the topics – flightlines takes care of everything else.
What can we do for you?